Welcome to the ALL NEW Golden Gate Bridge Strauss Plaza



The Golden Gate Bridge Visitor Plaza on the south east end of the Bridge is the home of a series of all new visitor experiences.

  1. The new Bridge Pavilion welcomes visitors, provides orientation and information services, houses exhibits, and offers high-quality commemorative and interpretive merchandise. It is open 9 am to 6 pm.
  2. Round House is now the location for new, cool green screen photography and the launching point for new, personally guided tours.
  3. Remodeling Bridge Café and offering an all new menu.

Very limited parking is available in the parking lot in the south east visitor plaza. If traveling northbound, take the last San Francisco northbound exit from Highway 101. If traveling southbound on Highway 101, proceed through lane #1 (far right, west side) of the Toll Plaza and take the first exit on to Merchant Road. Make the first right turn and proceed down a small hill to the stop sign. Make another right turn on to the tunnel roadway that passes underneath the Toll Plaza. This feed directly into the southeast parking lot.

Can't make it to the Bridge? Visit our virtual Gift Center to purchase transit passes and the Bridge's 75th Anniversary Store to purchase exciting new books, apparel, kids items, collectibles, etc.